Once your case is framed, your ability to deliver it can determine how powerfully it lands—or how much value is left on the table. Dan Ambrose will train you in the micro skills of human connection, helping you ensure that every word, pause, and gesture supports your case theory and engages the jury. You’ll learn:

Strategic Eye Contact & Presence – How to use momentary eye contact and physical alignment to command attention and signal authenticity.
Vocal Control & Cadence – Master pacing and pausing to build emotional rhythm, emphasize key ideas, and match the tone of your story.

Gesture and Movement for Emphasis – Reinforce visual and narrative anchors with purposeful movement and gesticulation that align with your words.

Creating Space for Meaning – Use the courtroom like a stage, distinguishing between narrative space, emotional beats, and reset moments that hold juror attention.

Eliminating Distracting Habits – Identify and replace physical and vocal tics that dilute your message and credibility.

Immediate Rapport: In depositions, witness exams, voir dire discussions, and bench conferences learn when, where and how to apply both physical mirroring and verbal matching to help you bypass conscious objections and distractions to connect more directly with the decision-making mind in seconds to a couple minutes. Practice with your colleagues to confirm rapport is a naturally occurring connection led not by what is said, but by what is done. Discover for yourself that rapport is a physical event.

Case Story Structure and Sequencing: Using your own case(s), learn to apply a story framing template to develop almost any plaintiff’s case to its most persuasive form. Learn to appreciate and deliver consistently compelling frames that leave “Look at it this way” techniques in the dust. Build a demonstrative visuals “storyboard” for your case that distills your visual presentation to its essence and avoids the dilution effect that can kill a case story delivery. Draw on that same case story sequence to build your voir dire outline and questions, your opening delivery, your order of early witnesses and proofs they bring, and even your pretrial motions strategy.

Courtroom Choreography and Conditioning: Explore the 3 major ways every person in the courtroom (including you) suffers from impaired attention and what you must do to deal with it as it worsens throughout the rest of your career. Practice regaining and retaining attention at critical moments in your case story delivery, especially with witnesses, because just “capturing attention” is no longer enough. See how to maintain a “distraction free” environment for decision makers during delivery from your side of the room. In that environment, collect and apply multiple ways to condition – or anchor – responses, inviting new connections with classical conditioning/anchoring as well as harvesting existing responses and anchoring them to new and different cues connected to your client’s story and desired outcome.

Rally Post-Truth Deciders in the Jurors’ Box to Your Case Story: Discover the 10 unspoken assumptions that drive about half of today’s jurors in their execution of their job. Every one of the 10 can break your client’s case story – or make it strongly if approached with respect. Because these assumptions live above the level of more accessible ideas, attitudes and beliefs available to directly discuss in focus groups and voir dire, it is important to become fully familiar with how they emerge in people’s implicit language and demeanor/body language to track and align with them. Use discussions of your own cases’ strong and weak points to learn and practice reading unspoken assumptions on the fly.

Focus Group Research: What Makes Results Reliable – or Not? Examine my long-proven approach to small group research and how it differs from most other models. Discover the 6 most common errors that will make all your efforts setting up and running a group unreliable in the end, whatever approach is used. Review specific interpretations of real case examples where absolutely “confirmed” case story weaknesses still are converted to blockbusting strengths that would never have come out of traditional approaches. And pinpoint what to ask about your case(s) – and how to ask – to get results you can rely on in negotiation and at trial.

Students must bring a case to work on, complete prep assignments, and attend weekly Zoom meetings. You will record and review your presentations multiple times. This preparation ensures that you arrive ready to make the most of the bootcamp.