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Trucking Bootcamp with Joe Fried

aug 13 - 16, 2025 /

Las Vegas, NV
Joe Fried
Dan Ambrose

aug 13 - 16, 2025

Register Now
About the bootcamp

Success in trucking cases demands more than just strong facts—it requires strategic case framing, masterful depositions, and a trial presentation that commands attention and trust. This 4-day immersive TLU Trucking Bootcamp brings together Joe Fried, the pioneer of trucking law, and Dan Ambrose, a master of trial presentation, to help attorneys maximize the value of their trucking cases.

Joe Fried will work alongside participants on their own active trucking cases, as if he were their co-counsel, guiding them through key trial strategies, case framing, and jury-focused advocacy. He will help attorneys define the heart of their case, develop compelling liability narratives, and structure damages arguments that move jurors to act.

Dan Ambrose will elevate the trial presentation skills needed to execute these strategies in court, training participants to connect with jurors, control emotions in the courtroom, and deliver your client's story with precision and impact.

This highly interactive program is limited to 10 participants, ensuring hands-on coaching and individualized guidance that will reshape how you approach, prepare, and present your trucking cases.

Student Prerequisites

Students should be prepared to bring a trucking case and come poised to address all aspects of the case, including case framing and presentation of lay and expert witnesses, with a learning mindset eager to see the case from a new perspective.

What Strategies You Will Gain from Joe Fried:

Joe Fried has revolutionized the way trucking cases are tried, ensuring that every element—from depositions to damages—is aligned for maximum impact. In this hands-on bootcamp, you’ll work through your case step by step, gaining practical strategies to expose safety failures, dismantle defenses, and drive higher case value. You’ll learn:

  • How to define your case beyond liability – Understand how to frame trucking cases in a way that transcends "just another crash" and makes jurors care.
  • Uncovering and proving trucking rule violations – Identify the most impactful federal safety violations, training failures, and corporate negligence to drive liability and maximize damages.
  • Mastering visual storytelling for trucking cases – Learn how to use timelines, demonstratives, and reconstruction visuals to make your case unforgettable.
  • Framing and presenting damages that resonate – Develop techniques to humanize your client’s suffering, justify large verdicts, and combat common defense tactics.
  • Speed Trial techniques for trucking cases – Learn how to simplify case themes, neutralize bad facts, and guide jurors toward a favorable decision.

By the end of the program, you will leave with a refined case strategy, stronger discovery insights, and a clear, compelling damages presentation ready for trial.

What Skills You Wil Acquire from Dan Ambrose:

Even the strongest case strategy is ineffective if jurors don’t connect with you or trust your message. Dan Ambrose will refine your ability to present with confidence, clarity, and credibility, ensuring your arguments resonate deeply with the jury. You’ll develop:

  • Commanding Courtroom Presence – Use eye contact, vocal cadence, and body language to create an authoritative presence that engages jurors from the first word.
  • Emotional Congruence – Align facial expressions, tone, and movement to reinforce your message and guide jurors’ emotions throughout the trial.
  • Effective Hand & Body Movement – Control gestures and positioning to enhance persuasion, direct attention, and eliminate distractions.
  • Word Economy & Precision – Cut unnecessary filler words and deliver concise, powerful statements that land with impact.
  • The Art of Listening & Connection – Learn how to read jurors, adapt in real-time, and foster micro-connections that make them feel seen and understood.

Through expert coaching and practical exercises, Dan will help you transform your trial presentation skills, ensuring that your case isn’t just heard—it’s felt and believed.

Bootcamp Preparation

Students must bring a case to work on, complete prep assignments, and attend weekly Zoom meetings. You will record and review your presentations multiple times. This preparation ensures that you arrive ready to make the most of the bootcamp.

Your Instructors

Instructor Joe Fried

Joe Fried

Fried Goldberg LLC

I was born in San Diego, California. I was the 4th of 5 kids and the first son. My Dad was a doctor but as a young man he was part of the fight for the establishment of Israel and it was always his dream to live there. My family emigrated to Israel when I was 5 years old. We lived there through the 1973 war after which we moved back to the United States – first to New York and then to Atlanta. After losing several friends in high school to DUI related crashes, I became a police officer. I investigated many crashes and testified in court a fair amount. I saw first-hand the difference that a good lawyer can make. I attended the University of Georgia School of Law, followed by a federal court clerkship and then entered private practice. I was appointed to serve part-time as a magistrate judge, while working full-time as a trial lawyer. Unlike lawyers who do lots of things at the same time, I have always specialized. I spent the first few years of my practice handling mostly birth trauma cases. I then happened into a case where a woman burned alive following a survivable rear impact crash. This led to me specializing this unique aspect of automotive product liability for about 10 years. I told Ford that I would stop suing them if the fixed the problem with the Mustang and while it took a while they finally did.

After some soul searching, I decided to focus on truck crash cases. At the time, lawyers focusing on truck crash cases was not a thing. I have done my part over the last 18 years to make it a thing. I have spent countless hours developing best practices for handling these cases. Knowing that I could only handle a small number of cases and wanting to have a big impact on highway safety, I set out to train lawyers all over the country on how to best handle truck crash cases. I have served in leadership of just about every organization in the Country for lawyers who handle truck crash cases. I am Co-founder of the Academy of Truck Accident Lawyers and the National Board of Truck Crash Lawyers (an NBTA sub-board responsible for Truck Crash Law obtaining ABA recognition as a legal specialty). Most recently I authored “A Law Enforcement Guide to Truck Driving Safety Standards” and I have worked hard to be the best human being I can be, the best husband and father I can be, and the best lawyer I can be. It is a work in progress. At this point in my life, I am trying to pay things forward. Closing in on 1000 days without missing on the Peloton!

Instructor Dan Ambrose

Dan Ambrose

Trial Lawyers University

I grew up in Birmingham, MI. I am the youngest of eight children and attended an all-boys catholic school my whole life until I went to college at the University of Michigan. I went to night school at Detroit College of Law. My dad, my uncle, two of my brothers, and sister were lawyers. My first job was cutting lawns at age 10. I started working for my brother as a house painter at age 12. When I was 16 I started my own painting business and continued throughout high school, college, and law school, and a few years after until I was 32. I practiced criminal defense for eighteen years in Michigan until ten years ago when my roommate from the Trial Lawyers College, Nick Rowley, encouraged me to move to LA to become a PI lawyer. The California Bar took me four tries. I moved to Las Vegas this past March. I have recently taken up pickle ball, skiing and golf. I also think I'm competitive at connect four, backgammon, chess, and ping pong.